A Mastermind of Like-minded Leaders Who Own Their Wealth, Power and Leadership Together
Mastermind Days: November 8th and 9th, 2023
guild
noun
‘gild
An association of creatives, owners and visionaries, often having considerable power, that gathers for mutual aid or the pursuit of a common goal.
What is The Guild?
The Femmefluence Guild is a container of leaders from around the world who want to generate more Wealth, Power and Leadership in their business so they can help each other (and others like them) to do the same.
OUR SHARED GOAL
Our time together will focus on the following themes:
✥ Wealthy, Healthy, Wise
✥ Increasing Space & Capacity
✥ Building a Potent Personal Brand
✥ Million Dollar Experiences
Take Your Seat at the Table
This space is a curated network of strategic partners to help you elevate your brand to the next level. We’re talking building more visibility for your brand, referring new clients who are the right fit for you and making the exclusive connections you need to grow to the next level.
We will champion your brand: Fight for you to get in front of all the right people so that you and your brand become the best possible version of yourself.
AND you can borrow our Unicorn Team to work with your Unicorn Team to make space for it all.
Here we truly believe a rising tide lifts all boats.
We will have structured masterminding and frameworks to help us gain the most value, clarity and communion while together, paired with the Master Brand Institute Unicorn Team working with your team on your behalf.
Unicorn Team Support
Unicorn Team Support
A vision without strategy & mobilization is a fleeting dream - which is why the Femmefluence Guild Founder, Jen Kem, is providing her personal Unicorn Team to support turning your dreams into a reality.
The Unicorn Team is able to assist in building infrastructure, giving direction and training up your team in 5 core areas. You can choose your own adventure in a facilitated, 90 day sprint that works best for your strategic needs right now.
1
Building a Personal Brand that Creates MASSIVE Income & Impact
OUTCOME(S)
To build out your entire Unique Message Model so you’re 100% confident what you’re saying will attract the people who want to buy from you.
(Interact with dropdown menu)
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Week 1-2: Set up your Unique Message Model Dashboard
Week 3-4: Work with you on the development or refinement of your Rich Niche
Week 5-6: Work with you on the development or refinement of your Frameworks
Week 7-8: Strategically vet and refine your Irresistible Offer Development
Week 9-10: Help you choose the right brand stories to share for Authortity + Approachability
Week 11-12: Strategic Consulting with your Implementation Team for Integration
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Defined core values
Brand Archetype profiles
Your Unique Message Model Dashboard
Your Unique Solution Expertise into Frameworks
Your Irresistible Offer
14 Strategically architected stories
2
Architecting Offers that Make Money with Ease
OUTCOME(S)
Strategize, Develop, and Launch Campaigns that will grow your business without exhausting your time or resources.
(Interact with dropdown menu)
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Week 1-2: Strategic development of a Campaign Overview, Strategy and Timeline
Week 3-4: Strategic integration of an Irresistible Offer, Mindmap and Segmentation
Week 5-6: Develop the Campaign Timeline, Scope and Tech Stack
Week 7-8: Give Implementation Direction to all team members involved in the launch
Week 9-10: Continued Implementation Direction & Review to all team members involved in the launch
Week 11-12: A final round of Implementation Direction & Review to all team members involved in the launch
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Campaign Strategic Plan and Creative Deck Template
Campaign Mindmap
Campaign Timeline, Scope and Tech Stack
3
Developing a Company Brand that can Sustainably Scale
OUTCOME(S)
Develop standardized expectations and experiences to stabilize lead attraction and revenue growth without sacrificing excellence or your mental health.
(Interact with dropdown menu)
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Week 1-2: Deep dive audit for a complete overview of your company
Week 3-4: Creation and collation of all existing assets into a Offer Deck & Sales Metrics
Week 5-6: Creation of a company Profit-and-Loss Report with corresponding Marketing Metrics to improve your Profit Margins
Week 7-8: Future-pace your Annual Anchors
Week 9-10: Create your overarching Traffic Plan
Week 11-12: Combine everyting together for streamlined launch integration and management
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Completed Offer Deck
Sales metric dashboard
Sustainable Scale Dashboard with Annual Launch Anchors
Profit and Loss Dashboard with Marketing Metrics
Traffic Plan Mindmap
4
Growing the Ownership of Your Unicorn Team
OUTCOME(S)
Install the operational structures for your team to truly understand and own their roles in the business so you don’t have to do it all alone.
(Interact with dropdown menu)
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Week 1-2: Develop a complete overview of team operations
Week 3-4: Build a 1-Page Strategic Plan
Week 5-8: Draft or Refine Team Job Descriptions & Key Progress Indicators for all current positions to tie them back to the company Strategies for the year
Week 9-12: Develop or refine your Project Management & Communications System for clarity, organization and accountability
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1 Page Strategic Plan including your 12 month anchors.
Job Descriptions for 3 core positions and a KPI Tracking Dashboard
Project Management and Communication Systems wireframes with customized direction for your business
5
Million Dollar Experiences that Create Transformation, Revenue, and Community
OUTCOME(S)
Design a profit-focused event that wows your clients, creates huge cash injections and brings energy to your brand.
(Interact with dropdown menu)
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Week 1-2: Architect an overview of the SMES framework
Week 3-4: Develop your strategic Offer Deck and agenda for the event
Week 5-6: Strategize the marketing and campaigns to fill the right butts-in-seats
Week 7-10: Orchestrate your sales team and brand experience to maximize in the room conversion
Week 11-12: Review first drafts of marketing & enrollment assets
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Million Dollar Experience Live Event Dashboard
Brand Expertise System including your Master USE Case and Diagnostic USE Case
Offer Deck
Marketing Plan including a Launch Calendar & Calculator
Sales Process and Brand Experience mapped out including Plug & Play Fulfillment Emails, Participant & Sales Tracker, and Feedback Survey
What Do I Get in This Mastermind?
3 In-Person Mastermind Retreats in a 12-month period
Spring 2024
Late Summer 2024
Late Fall 2024
Bi-Weekly calls with you, your team and the Master Brand Institute Unicorn Team in any of the 90 Day Tracks you choose
Monthly Digital Mastermind Calls
Available during all months we do not meet in-person
A dedicated Slack channel / directory to communicate with other Members
The Investment: $35,000
If you’re reading this page, this is the community for you.
The real question is what’s stopping you from getting the support you deserve to create the wealth, power and leadership you know you are meant to have?
August 16th
5:30pm - 7:30pm
Dinner and Communion
Day Two (November 9th):
10:30am-3:30pm
10:00am
Doors Open
10:30am-12:00pm
Mastermind: Building a Potent Personal Brand
12:00am-1:00pm
Lunch Break and Bites
1:00pm-3:30pm
Mastermind: Million Dollar Experiences
3:30pm
Complete Day 2
Will You Attend?
LOGISTICS
Location
CIEL CREATIVE SPACE
935 Carleton St
Berkeley, California
94710
Free Parking and Entrance Details will be Sent Prior to Event
(The entrance)
Airports
✥ Oakland International
✥ San Francisco Int’l
✥ If you’re a West Coast flyer, I recommend JSX semi-private jet services
Stay
If you’re staying at an AirBnB, search for “South Berkeley” spots (this is where Ciel is located) or somewhere near the Claremont Club to assure it’s a neighborhood with amenities.
If you plan on staying in San Francisco city, or perhaps take a lengthier stay in Napa or Sonoma counties and want some recommendations, we know all the best places to stay so just ask us!
Other Important Things
✥ We highly recommend you arrive Tuesday night and leave on Friday morning - because having space and being able to ground yourself before doing work like this with others is always a great idea.
✥ If you have to fly out immediately, book a flight after 7pm on Thursday to be on the safe side.
✥ Please don’t be late on Day 1 to respect the day’s agenda and the other folks in The Guild. Traffic in the morning can be unpredictable prior to 10am and again anytime between 4-6pm - so flying in the morning of be sure to take the earliest flight possible (anything that arrives after 8am in the SF Bay Area is not recommended)
✥ Because Berkeley is a few exits from the famous Bay Bridge, it can take longer than the length in miles looks on Google maps.
✥ Use the Waze app to estimate times for departure and arrival to the event. If you’re not staying at one of our recommended hotels, expect to need at least 45 minutes or more from any point in the central Bay Area by car.
✥ Attire: Wear what makes you happy and comfortable during the day and evening activities. Basically, bring your own individual style, but know that we will have photography and videography on site.
Other Questions?
Email admin@jenniferkem.com, + cc: sarah@jenniferkem.com and our team will be there to support!
THE GUILD
✥
THE GUILD ✥
Founded by Jen Kem, the world’s leading brand advisor and futurist, The Guild’s purpose is simple:
Conspire to create success that supports the life we want to live, without compromise.
What Does That Really Mean?
That we know we have something special that we offer the world…
We want more people to know about that special something…
We want to create our own economy on our terms…
Alongside other disruptive change-makers who care deeply and impact greatly…
Steeped in success rituals that support us and want us to win…
Integrating culture and communion and alliance in the femmefluence way (aka NOT the patriarchal way of leading)...
So we can live a values-driven life worthy of our wildest dreams and make them come true.
With brave voices, vulnerable leadership and trusted guidance where we no longer tolerate mediocre or maybe.
